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Sichimi Street
Sushi Shop

Branding, Art Direction
Sichimi Street Sushi Shop is a group of oriental restaurants specializing in sushi based in Alicante. After a few years in the market without the expected success, the company realized that they needed to rethink their corporate image in order to share a market with their competitors.
Therefore, the project began with a redesign of the brand, with a modern and effective approach along with the undeniable presence of pure oriental graphic elements, to convey a clear and coherent message. In addition to the basic branding approach, we also developed an artistic direction for the restaurants, their decoration, organization and operation.
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